Howard Moskowitz and history of the “point of happiness (addiction)” in food


The first job I had after graduating from Howard Moskowitz Harvard was a challenge. I had to get the U.S. troops were able to feed properly through what is known as the MRE, Meals acronym Ready-to-Eat. These MREs are few food packets carrying soldiers during their operations. The problem I had was the army that the soldiers did not seem to like it much, and therefore stopped eating enough calories to meet their missions.

And that’s where Moskowitz came into play, and what eventually end up fatter directly the income statements of several companies and, incidentally, to millions of people worldwide.